eCPA CALCULATION
eCPA is effective cost per Action which is calculated same as eCPC and eCPM , It is the total spend by the total number of actions(i.e conversions) acquired .
Example : The total spent on the campaign is $2000 and the total number of conversions made is 200 , what will be the eCPA ?
Formula of eCPA ,
eCPA = Total spent / number of conversions or actions
Using the above metrics ,
eCPA = 2000 / 200 = $ 10
eCPA is effective cost per Action which is calculated same as eCPC and eCPM , It is the total spend by the total number of actions(i.e conversions) acquired .
Example : The total spent on the campaign is $2000 and the total number of conversions made is 200 , what will be the eCPA ?
Formula of eCPA ,
eCPA = Total spent / number of conversions or actions
Using the above metrics ,
eCPA = 2000 / 200 = $ 10
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