Impressions in advertising

Impressions An impression (in the context of online advertising). An impression is when an creative [Ad] is fetched from its source, and is countable. This used to be a term more appreciated, which means how many times a user saw your ad or banner or any online advertisement. Each time your ad has been viewed counts as an impression. When ever advertising camapaign ad or creative[Image ad , video ad or search ad] showing to user vai display or video or search engine mode will record Impression. There are different kind of channel are available in adverting mord. Display ad Impressions Search ad Impressions Video ad Impressions