If your site isn't mobile-friendly it won't affect directly in google rank but indirectly it will affect your rank
Ya, I know Keyword is the main factor for getting traffic but If your site isn't in mobile-friendly more chances for getting the Bounce rate. If your bounce rate high automatically your site rank will down in google for the same keyword.
Since 2010, mobile traffic has increased by over ~200%. 10 out of 9 users prefer smartphones to shop. 75% of mobile searches lead to online action within an hour.
If your site isn't mobile-friendly hard to Get rank in google as well the lead.
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