SEO vs SEM

 SEO - Search Engine Optimization - Organic Search Result

Search engine optimization is the process of improving the visibility/quality and quantity of website traffic to a website or a web page from search engines.  SEO includes keyword research, link building, site audits, page optimization, rank tracking, reporting, and more

SEM - Search Engine Marketing - Paid Result

Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility on search engine results pages primarily through paid advertising. 

Search Engine Marketing (SEM) Software is tool to help digital marketers optimize their paid search engine results to attract viewers, generate leads, and improve product visibility. 

SEM Platforms:

Google. Google Search Engine is the best search engine in the world and it is also one of the most popular products from Google. 

Bing. Bing is Microsoft's answer to Google and it was launched in 2009. 

Yahoo.

Baidu.

AOL.

Ask.com.

Excite.

DuckDuckGo.