DOOH vs OOH Ad Example

DOOH -  Digital out-of-home 

Digital Out-Of-Home (DOOH) advertising is defined as a marketing channel where promotional media is dynamically and digitally displayed in outdoor (out-of-home) public spaces.

Benefits of DOOH Advertising

Reach Larger Audiences. Consumers no longer rely on traditional media channels for their information.

DOOH Flexibility. Investing in traditional advertising can be problematic.

Become a Storyteller.

Cost-Effective Advertising.

Add to the Location.

Increase Engagement Through Connectivity.

Measuring impressions

The most important metric in digital out-of-home is the number of impressions that a screen gets over a given time period. Determining how many impressions a screen gets, however, is a little tricky. With online advertising, one appearance of an ad on one screen is likely to reach one person

OOH - Out of Home

Out-of-home advertising (OOH) is a form of advertising that can be found outside of a consumer's home. Traditionally this includes everything from billboards to bus shelters, benches, and everything in-between

DOOH & OOH Example 

Netflix France - GIFs

Apolosophy - Shampoo

Pepsi Max - Unbelievable Bus Shelter

Timberland - Augmented Reality Campaign

Hjärtat - The Coughing Billboard

Class Spring/Summer

Prospecting Advertising Campaign

Prospecting. Ads are shown to new people who are most likely to engage with your brand and become your next customers. 

Retargeting. Ads are shown to people who visited your website but left without becoming a customer.

 

Retargeting Advertising Campaign

Retargeting refers to engaging audiences who have already interacted with your brand, to encourage them to take a desired action that may interest them, such as conversion. For example, customers might log in to your site and add products to their shopping cart, but leave without purchasing

The user enters your website and search, check details of the product or service but didn't buy OR book anything, and leaves the website.

Now the advertiser [Website onwer] runs an advertiser campaign to show the product/Service ad to the user on all the websites/channels/Social media etc.. where ever the user going/searching.

Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.

Benefits of Remarketing

Remarketing Helps You Stay Connected With Your Audience.

Remarketing Offers Higher Conversion Rates [CTR].

Lower Cost Per Conversions And Higher Return.

Highly Targeted Ad Text.

Remarketing Allows You To Display An Effective Call-to-action.

More Conversions Through Testing!

Look Alike Targeting

 Look Alike

A lookalike audience is a way your ads can reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers. 

For example there are 3 Users in the row. 

Usar A - Interested in Sports user and occasionally watch movies 

Usar BE - Interested in Movie user and occasionally watch Sports 

Usar C - Interested  in travel user and occasionally watch Sports

Now our campaign mainly targets Movie users. So we need to target User B since the user has the internet in Movies. Now we want to expand So we can target the similar intrested user. Now we can add User A also. Since user B mirrors user A interest. 

Similarly, user A liking all Sports pages and sometimes liking  Movie Videos and shorts. So we can consider User A is Movies look like the audience