Look Alike Targeting

 Look Alike

A lookalike audience is a way your ads can reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers. 

For example there are 3 Users in the row. 

Usar A - Interested in Sports user and occasionally watch movies 

Usar BE - Interested in Movie user and occasionally watch Sports 

Usar C - Interested  in travel user and occasionally watch Sports

Now our campaign mainly targets Movie users. So we need to target User B since the user has the internet in Movies. Now we want to expand So we can target the similar intrested user. Now we can add User A also. Since user B mirrors user A interest. 

Similarly, user A liking all Sports pages and sometimes liking  Movie Videos and shorts. So we can consider User A is Movies look like the audience