Retargeting refers to engaging audiences who have already interacted with your brand, to encourage them to take a desired action that may interest them, such as conversion. For example, customers might log in to your site and add products to their shopping cart, but leave without purchasing
The user enters your website and search, check details of the product or service but didn't buy OR book anything, and leaves the website.
Now the advertiser [Website onwer] runs an advertiser campaign to show the product/Service ad to the user on all the websites/channels/Social media etc.. where ever the user going/searching.
Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.
Benefits of Remarketing
Remarketing Helps You Stay Connected With Your Audience.
Remarketing Offers Higher Conversion Rates [CTR].
Lower Cost Per Conversions And Higher Return.
Highly Targeted Ad Text.
Remarketing Allows You To Display An Effective Call-to-action.
More Conversions Through Testing!
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