How much does Google AdSense pay per click in the UK and Ireland?

The amount paid per click through Google AdSense can vary greatly depending on the advertiser and the specific ad. The average cost per click (CPC) in the United Kingdom and Ireland ranges from a few cents to several dollars. Factors that can affect the CPC include the advertiser's industry, the keywords used in the ad, and the relevance of the ad to the website content.

Advertisers bid on keywords that they believe are relevant to their target market. When a user conducts a search using one of those keywords, the advertiser's ad has a chance to appear on the search engine results page (SERP). The amount the advertiser is willing to pay per click on their ad is known as the cost-per-click (CPC) bid.

The CPC bid can vary widely depending on the advertiser and the keywords used. For example, an advertiser in the legal industry may be willing to pay a higher CPC for keywords related to their services than an advertiser in a less competitive industry.

Additionally, Google Adsense also uses Quality Score, which is a metric that measures the relevance and usefulness of your ad, landing page, and website. Ads and sites with higher Quality Scores tend to have lower CPCs.

It's important to note that Google Adsense does not share the exact CPC for each ad, and the revenue per click also depends on the number of clicks, the advertiser's maximum CPC bid and the ad format, it's hard to give an exact number.