What’s the difference between a marketing strategy and marketing tactics?

A marketing strategy is a long-term plan for reaching and engaging target audiences in order to achieve business goals. It involves identifying the target market, determining the value proposition and brand positioning, and developing a plan for reaching and engaging the target market through various channels.

Marketing tactics, on the other hand, are the specific actions or methods used to implement a marketing strategy. These tactics can include things like advertising, promotions, public relations, events, social media, and content marketing. They are the means by which a marketing strategy is put into action.

In summary, a marketing strategy is an overall plan for reaching and engaging target audiences, while marketing tactics are the specific actions taken to implement that plan.