Prospecting Advertising Campaign

Prospecting. Ads are shown to new people who are most likely to engage with your brand and become your next customers. 

Retargeting. Ads are shown to people who visited your website but left without becoming a customer.

 

Retargeting Advertising Campaign

Retargeting refers to engaging audiences who have already interacted with your brand, to encourage them to take a desired action that may interest them, such as conversion. For example, customers might log in to your site and add products to their shopping cart, but leave without purchasing

The user enters your website and search, check details of the product or service but didn't buy OR book anything, and leaves the website.

Now the advertiser [Website onwer] runs an advertiser campaign to show the product/Service ad to the user on all the websites/channels/Social media etc.. where ever the user going/searching.

Remarketing is a way to connect with people who previously interacted with your website or mobile app. It allows you to strategically position your ads in front of these audiences as they browse Google or its partner websites, thus helping you increase your brand awareness or remind those audiences to make a purchase.

Benefits of Remarketing

Remarketing Helps You Stay Connected With Your Audience.

Remarketing Offers Higher Conversion Rates [CTR].

Lower Cost Per Conversions And Higher Return.

Highly Targeted Ad Text.

Remarketing Allows You To Display An Effective Call-to-action.

More Conversions Through Testing!

Look Alike Targeting

 Look Alike

A lookalike audience is a way your ads can reach new people who are likely to be interested in your business because they share similar characteristics to your existing customers. 

For example there are 3 Users in the row. 

Usar A - Interested in Sports user and occasionally watch movies 

Usar BE - Interested in Movie user and occasionally watch Sports 

Usar C - Interested  in travel user and occasionally watch Sports

Now our campaign mainly targets Movie users. So we need to target User B since the user has the internet in Movies. Now we want to expand So we can target the similar intrested user. Now we can add User A also. Since user B mirrors user A interest. 

Similarly, user A liking all Sports pages and sometimes liking  Movie Videos and shorts. So we can consider User A is Movies look like the audience

SEO vs SEM

 SEO - Search Engine Optimization - Organic Search Result

Search engine optimization is the process of improving the visibility/quality and quantity of website traffic to a website or a web page from search engines.  SEO includes keyword research, link building, site audits, page optimization, rank tracking, reporting, and more

SEM - Search Engine Marketing - Paid Result

Search engine marketing is a form of Internet marketing that involves the promotion of websites by increasing their visibility on search engine results pages primarily through paid advertising. 

Search Engine Marketing (SEM) Software is tool to help digital marketers optimize their paid search engine results to attract viewers, generate leads, and improve product visibility. 

SEM Platforms:

Google. Google Search Engine is the best search engine in the world and it is also one of the most popular products from Google. 

Bing. Bing is Microsoft's answer to Google and it was launched in 2009. 

Yahoo.

Baidu.

AOL.

Ask.com.

Excite.

DuckDuckGo.

CTV vs OTT vs Addressable TV vs Linear TV vs Non-Linear TV

Connected TV

Connected TV, or CTV, refers to any TV that can be connected to the internet. CTV is an internet-connected device a customer uses to watch TV/video content online. It could be a smart TV, gaming console, or some other sort of internet-connected device. CTV includes household and device-specific targeting capabilities.

OTT [Over-the-top]

OTT stands for “Over The Top” and refers to any streaming service that delivers content over the internet. 

OTT is a common term used for gadgets and services that are used to stream videos, ads, and other digital content to the television (or computer, smartphones, and tablets/ipads). These devices are known as OTT devices and are the medium through which the streaming process happens.

The rise of Connected TV [CTV] and OTT [Over the top] has led to the phenomenon known as “cord-cutting,” which is the growing trend of customers canceling their traditional cable and satellite subscriptions in favor of only using these streaming or VOD formats. 

Addressable TV

Addressable TV works very differently from traditional TV advertising. Instead of selecting a network or program to advertise on, you select the household that you want to see your ads. You can choose your audience based on geographic location, demographics, or viewing habits.

Linear TV

Linear TV refers to a classic system when a viewer watches a scheduled TV program when it airs on its original channel. The viewer can watch content through an antenna or by paying for a cable or satellite subscription

Non-linear TV

These ads are overlaying the video content. Non-linear media is a form of audiovisual media that can be interacted with by the viewer, such as by selecting television shows to watch through a video on demand type service, by playing a video game, by clicking through a website, or by interacting through social media.

Nonlinear ads appear alongside video content, running concurrently without disrupting content playback. While we focus here on video ads, these can also take the form of text or overlays deployed directly over the main content stream, product placements within the content video itself, and so on

Addressable TV - ATV Advertising

Addressable TV is different than normal TV. Ads are targeted based on household-level data and segmentation to serve ads during TV programming. You used to see cereal ads in the morning while watching the morning news. 

Addressable TV is the ability to serve different ad content to different audience segments watching the same TV program on IPTV set-top boxes or connected TV sets, based on specific audience targeting.

With addressable TV, you and your friend could both be watching the morning news on the same channel.  However, your TV shows you an ad for mobile, because you have been searching for new mobile in online. While your neighbor is served an ad for Movie tickets based on their online and offline data.

Why is TV addressable?

Image result for addressable tv benefits

Addressable TV advertising is the ability to show different ads to different households while they are watching the same program. With the help of addressable advertising, advertisers can move beyond large-scale traditional TV ad buys, to focus on relevance and impact.

Addressable tv benefits

Addressable TV takes the tons of data that TV content providers collect and grants advertisers access to much more specific audiences. Demographic, geographic, behavioral and more complex data-matching through satellite, cable and IPTV delivery systems are just some of the ways targeting can be drastically improved.

Is it possible to rank well in Google if your site isn't mobile friendly?

If your site isn't mobile-friendly it won't affect directly in google rank but indirectly it will affect your rank

Ya, I know Keyword is the main factor for getting traffic but If your site isn't in mobile-friendly more chances for getting the Bounce rate. If your bounce rate high automatically your site rank will down in google for the same keyword.




Since 2010, mobile traffic has increased by over ~200%. 10 out of 9 users prefer smartphones to shop. 75% of mobile searches lead to online action within an hour.

If your site isn't mobile-friendly hard to Get rank in google as well the lead.

Best Social Media Platform for B2C

B2C

The term business-to-consumer (B2C) refers to the process of selling products and services directly between consumers who are the end-users of its products or services. Most companies that sell directly to consumers can be referred to as B2C companies.

B2C Product : 

Whenever selling the product directly to the customer. For example cloth, Mobile, gymnastics items etc directly selling the customer.

B2C Service : 

Whenever providing the service to customers. For example travel agencies, they providing service like ticket booking, transport management, hete booking

Best Social Media Platform for B2C 

Best Platform for both B2C product and service for Facebook, Instagram, Snapchat & pinterest. So we can able to easily reach the customer via this type social medias.

Since the usage of social media around the world is ever-increasing. Social media statistics from 2021 show that there are 4.2 billion social media users worldwide, and this number is only growing. That equates to about 53% of the current population.

Best Social media Platform for B2B

Best Social media Platform for B2B [Product  and service]

What is B2B?

Business-to-business is a situation where one business makes a commercial transaction with another. This typically occurs when: A business is sourcing materials for their production process for output. 

There are two types of B2B and best Social media Platform is Linkedin and Twitter

* B2B Product 

A commercial Product transaction between two or more Organization. This type of business doesn't reach customer Directly. 

Every Organization needs some basic protect or raw material to run their company. So we can follow other organization peoples like the CEO, Marketing head..etc, and can able to approach them via message, sharing product article, new product launch, spec, etc.. We can run a campaign to reach them easily. 

* B2B Service:

Every Organization can't run without software service. Like CRM tool, Microsoft...etc. Some service based company make their product and providing service to other Organization. 

Impressions in advertising

Impressions An impression (in the context of online advertising). An impression is when an creative [Ad] is fetched from its source, and is countable. This used to be a term more appreciated, which means how many times a user saw your ad or banner or any online advertisement. Each time your ad has been viewed counts as an impression. When ever advertising camapaign ad or creative[Image ad , video ad or search ad] showing to user vai display or video or search engine mode will record Impression. There are different kind of channel are available in adverting mord. Display ad Impressions Search ad Impressions Video ad Impressions